Max Mara introduces the Max Mara Hollywood Bag

by Lash Magazine

Max Mara just introduced The Max Mara Hollywood Bag, a chic carryall with shiny calfskin details is comfortable and elegant in both variations of camel and black.

The Max Mara Hollywood Bag was created in honor of Max Mara’s long partnership with Women In Film, Los Angeles. Twenty percent of the proceeds of each bag sold will directly benefit this amazing organization, which seeks to preserve the legacy of women in all aspects of the film, television and media industries through its many programs.

This new object of desire is dedicated to Chloë Moretz, the US actress about to be awarded the next Women In Film Max Mara Face of the Future® Award 2012. The “Women In Film Max Mara Face of the Future®”Award, inaugurated at Women In Film’s 2006 Crystal + Lucy Awards®, is given to an actress who is experiencing a turning point in her career through her work in the film and television industries and through her contributions to the community at large, in recognition of her outstanding achievements and her embodiment of style and grace. Past recipients have been Katie Holmes, Zoë Saldana, Elizabeth Banks, Ginnifer Goodwin, Emily Blunt and Maria Bello.

The Max Mara Hollywood Bag will be available from June 2012 in the top Max Mara boutiques around the world.