Ron Dorff – Discipline is not a dirty word

by Lash Magazine
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DISCIPLINE IS NOT A DIRTY WORD: This is the maxim of RON DORFF, the French-Swedish company that has, for two years, dedicated itself to reinventing, piece by piece, the fundamentals of the masculine sports wardrobe. It’s a state of mind that has already extended its expression to a body care range and now RON DORFF opens that world to women, with a parallel collection labeled HIS for HER.

HIS for HER is a selection of RON DORFF’s iconic pieces, made in the same spirit and colors as the men’s line, encompassing signature screenprinted t-shirts and sweatshirts featuring RON DORFF’S maxim, DISCIPLINE IS NOT A DIRTY WORD, smart tennis shorts with hook and eye closure, mesh tank tops and more.

It’s a collection of essential sportswear in line with the brand’s French-Swedish aesthetics and values: chic, clean, minimalist and functional. The only change has been a cut adapted to a woman’s body, made at the request of women who are already valued clients and fans.

In the end, it’s a logical extension, faithful to the RON DORFF philosophy: smart and functional, minimal
but sensual, for women to whom sport is more about effort than frills and frou.

www.rondorff.com




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